Bulls Star Becomes New Face Of Nikes Kobe Brand

DeMar DeRozan Signs Lucrative Multi-Year Deal with Nike

Bulls Star Becomes New Face of Nike's Kobe Brand

Contract Details and Significance

WEB Chicago Bulls forward DeMar DeRozan has inked a lucrative four-year contract with Nike, according to Shams Charania of The Athletic. The footwear giant has acquired his endorsement for the next four seasons.

DeRozan is the latest NBA star to join Nike's roster, which includes prominent figures such as LeBron James, Kevin Durant, and Giannis Antetokounmpo. The deal is a major coup for the former All-Star and one of the NBA's top current players.

Player Earnings and Contract Impact

DeRozan is entering the final season of his current three-year contract with the Bulls, which carries a value of $81,900,000. The new Nike deal is expected to pay him a significant amount, with reports suggesting a figure of $74 million over the next three years.

This contract extension is a testament to DeRozan's continued excellence on the court and his growing status as a marketing icon. The 33-year-old has established himself as one of the most reliable and consistent scorers in the NBA, with a career average of 20.1 points per game.

DeRozan's Role as the "Face of Kobe"

In addition to his endorsement deal with Nike, DeRozan has also become the new face of the company's Kobe brand. This is a significant honor, as Kobe Bryant was one of the most iconic and influential players in NBA history.

DeRozan's selection as the face of Kobe reflects Nike's belief in his ability to represent the legacy of one of their most legendary athletes. The Bulls star has drawn comparisons to Bryant due to his exceptional scoring ability, tireless work ethic, and Mamba mentality.

DeRozan's new contract and his role with the Kobe brand are significant milestones in his career. They are a testament to his standing as one of the NBA's elite players and a valuable marketing asset for Nike.